CLEAR
Your attention is yours
The phone is a tool you pick up on purpose. You can sit with nothing to do and not reach for anything. Almost nobody is here, and the ones who are had to build it.
It is not a habit. It is a harvest.
You were sharp once.
You still are, under there.
Your focus did not fail. It was outbid, every hour, by people who are very good at this.
2,617touches a day
Taps, swipes and clicks a day, averaged across 94 phones logged for five days in 2016
Taps, swipes and clicks a day, averaged across 94 phones logged for five days in 2016
Build my personal reset planFree, about eight minutes, no account.
Nobody wakes up harvested.
It happens in four steps, and almost nobody notices step two. Scroll and watch the room fill up.
DRIFTING
Functional, but leaking
You still get things done. You just get them done more slowly than you used to, and you cannot say where the extra hour went. This is the stage nobody notices, which is why almost everyone walks straight through it.
FOGGED
Brain fog, shrinking focus
Reading is work now. Evenings blur. You are tired in a way that sleep does not fix, and you have started buying things that promise to fix it for you.
HARVESTED
Running on autopilot
The reach happens before the thought. Hours go somewhere and you cannot account for them. This is not a character failure. It is the intended outcome of a system that is much better funded than your willpower.
Whatever was engineered onto you can be taken back off.
Not a blocker. Not a challenge. Not a pill.
A personal rewire, on your timeline, that pulls you back when you slip.
Blocker
- What it acts on
- Restricts the device
- How personal
- One setting for everyone
- What it leans on
- Fights willpower
- What it costs
- Monthly, forever
- When you slip
- Nothing happens
- Where the claims come from
- No sources
Challenge
- What it acts on
- Restricts you
- How personal
- One recipe for everyone
- What it leans on
- Runs on willpower
- What it costs
- One off
- When you slip
- You start over
- Where the claims come from
- Rarely sourced
Pill
- What it acts on
- Changes nothing in the room
- How personal
- One dose for everyone
- What it leans on
- Bypasses the habit
- What it costs
- Monthly, forever
- When you slip
- Nothing happens
- Where the claims come from
- Mixed evidence
The Deep Reset
- What it acts on
- Rewires the habit
- How personal
- Your timeline, from your answers
- What it leans on
- Changes the environment first
- What it costs
- One payment
- When you slip
- It recalibrates and restarts you
- Where the claims come from
- Every claim sourced
What it is costing you
The bill is already running.
Not a scare. Just the arithmetic, with a source under every line.
47seconds
Average time on one screen before switching, 40 office workers logged for two work weeks in 2016
Average time on one screen before switching, 40 office workers logged for two work weeks in 2016
That is measured on work computers, not on your phone. The phone is the easy part of your day.
Span is trainable. It comes back in reps, not in one heroic weekend.
about 25minutes
Average time before people returned to work they were pulled away from, having worked on about two other things in between
Average time before people returned to work they were pulled away from, having worked on about two other things in between
The researchers are careful here, and so are we: most of those minutes are spent working on something else. The cost is not the clock. It is that you never get back to the thing that mattered.
Fewer interruptions is an environment problem, and environments are easy to change.
2,617touches a day
Taps, swipes and clicks a day, averaged across 94 phones logged for five days in 2016
Taps, swipes and clicks a day, averaged across 94 phones logged for five days in 2016
Logged, not guessed. When people are asked to estimate their own use, the guess and the log do not line up at all.
You do not have to want it less. You have to keep it further away.
Every figure here was traced to the study it came from. Three claims that are all over this industry did not survive that check, so they are not on this page.
The method
Change the room first. Then the reps. Then the direction.
Willpower is a resource that runs out. A charger in the kitchen never gets tired.
Detox
Your first phase
Break the loop. Move the machine out of reach, cut the signals, learn what an urge actually does when you leave it alone. Ends on the first quiet day.
Rewire
The long middle
Rebuild the span in reps. Short blocks, then longer ones, with rest days that are part of the training rather than a failure. Two re-measures on the way.
Direction
The last phase
Point it somewhere. Who you are without the scroll, what the week looks like, and a relapse plan written before you need it.
What a day actually asks of you
- One lesson. Five to ten minutes, read or listen.
- One move. Something you do, not something you agree with.
- One check in. Three sliders, fifteen seconds.
There is a short track for the days you have nothing left. Skipping it is designed for, not punished.
Why the last thing you tried did not hold
All fine tools. Wrong layer.
Blockers
Restrict the device the habit lives on.
You hold the override. You used it. The app was never the thing that needed changing.
Challenges and books
Give everyone the same recipe and the same thirty days.
You are not everyone. A recipe that ignores where you actually are runs on willpower, and willpower runs out around day twenty.
Focus supplements
Sell attention as something you swallow.
A capsule cannot turn off the machine on your nightstand. Your room can. We make no claim about what any supplement does or does not do in your body. We only note where the problem is.
Willpower
Ask you to want it less.
You cannot out want a slot machine. But you can move it out of reach.
Five dimensions. Twenty eight questions. Your own timeline.
Most programmes hand you thirty days and hope. This one asks where you actually are first, then sets the length of each phase and the date it ends.
- How deep the reflex runs
- How long your focus actually holds
- What stillness does to you, and what the evening does to your sleep
- How much your surroundings work for you or against you
- Who is driving, and where
Build my personal reset planFree, about eight minutes, no account.
Sound familiar?
You are not lazy and you are not broken. You are being farmed.
We are new, so here is what we can actually show you
The science is the face.
There is nobody in front of this brand and there are no reviews yet, because there are no customers yet. What there is, is a citation under every number and a method you can check.
Every claim carries a source
Author, work, year, link. If a claim cannot be traced to the study it came from, it does not go on the page. Three well known figures in this industry failed that check and were removed rather than softened.
We say what is not known
Where the honest version of a finding is weaker than the marketing version, you get the honest version, with its sample size and its year.
Your own numbers are the proof
You rate focus, restlessness and urge every day. Day one sits next to day twenty nine. That is the only testimonial worth anything, and it is yours.
The first cohort has not started yet. When it does, their check in curves get published here, anonymised, whatever they show.
One payment
Pick where you want to start.
The assessment and the plan are free. You only pay if you want the programme that follows.
The Focus Reset Guide
$17
Break the loop. Get your focus back. Self guided.
- The eight day Detox protocol, the same one inside Complete
- The seven focus moves from Rewire, condensed
- A fillable check-in page for every day
- Every claim sourced, listed at the back
- Yours as a PDF and as a web version you can read on your phone
- Your $17 counts toward Complete for seven days
- Not personalised. Everyone gets the same eight days.
- No audio lessons
- No Rewire or Direction phase on your own timeline
- No weekly recalibration and no relapse protocol
Your $17 counts toward Complete for 7 days.
Get the GuideRecommended
The Deep Reset · Complete
$87
Your own timeline, built from your own answers.
- The twenty eight question assessment, eight minutes, as step one
- Your personal plan: profile, radar, phase lengths, a real end date
- The full programme on your timeline: Detox, Rewire, Direction
- Every day: a lesson in text and audio, one move, a fifteen minute short version
- Daily check-ins that draw your own line over the weeks
- Weekly Recalibration, so the plan follows what actually happened
- Relapse Protocol and the Reset Refresher for the day it slips
- The Reset Workbook
The assessment is step one, inside the app, before day one.
Start The Deep ResetThe Deep Reset · Premium
$197
Everything, plus the part that keeps it after day thirty.
- Everything in Complete
- The Hold: identity work, a ninety day goal plan, week design templates
- The ninety day extended track: weekly micro lessons and a monthly re-measure
- The Deep Work Track
- Lifetime updates
- Founder's Line: your plan reviewed within seventy two hours
- Founder's Line: one stuck mail, answered within forty eight hours
Everything in Complete, plus the part that holds after it ends.
Take everythingAn honest guarantee
Do the first phase. Do the moves, log the check ins. If your own numbers have not moved by the end of it, write to us and get your money back. We ask you to have done the work, because the work is the thing that does the work.
The questions people actually ask
Is this another dopamine detox?
No. That term is half marketing and we say so in the programme. Cutting stimulation for a weekend changes nothing structural. Detox is only the first of three phases here, and it is about the room you sit in rather than about suffering well.
I have tried Opal and Freedom. Why would this be different?
Those are good apps solving a different problem. They restrict the device the habit lives on, and you hold the override. This rebuilds the habit and the environment around it, so it keeps working on a phone with nothing installed on it.
How much time does it take?
Between fifteen and forty five minutes on most days, and there is a short track for the days you have nothing left. No monk mode, no waking up at five.
I have ADHD. Is this going to work for me?
The assessment routes you to a shorter daily track and a longer middle phase if your answers point that way. We are not a clinical service and this is not treatment. If you are under care for anything, keep your clinician in the loop.
What if I fall off?
You will, once or twice. The plan expects it. On Complete the weekly recalibration pulls you back onto your own tempo, and the Relapse Protocol gives you a three day restart the moment you need it, for as long as you own it. Falling off is a step, not the end of the attempt.
Why is my programme a different length from someone else's?
Because your answers are different. The assessment sets the length of each phase from where you actually are, so the total lands somewhere between twenty four and forty two days, with a real end date.
Do I have to pay to see my result?
No. The assessment and the full plan are free, and you see them before anything is asked of you. You only pay if you want the programme that follows.
You have been losing a fight you did not know you were in.
Now you know. Eight minutes to find out where you stand, and what your own timeline looks like.
Build my personal reset planFree, no account, and you see the result before we ask for anything.